The GenHomeVideo Blog
Listing video, marketing, and the business of selling homes
Practical guides for real estate agents and brokerages. No fluff, no motivational posters — just what actually moves listings.
Just-sold video: 6 templates that win listings
Six specific just-sold video templates that convert to listing appointments, not just Instagram likes. Full breakdown of hook, structure, caption, and which templates work for which market conditions.
Read article →Turning open house traffic into video content: the 4-hour playbook
Every open house is 3-4 hours of content opportunity most agents miss. Here's the playbook for capturing footage during an open house that produces two weeks of social posts — without turning the event into a photoshoot.
Read article →How long should you keep a listing video up on social media?
Should listing videos stay up after the property sells? Come down when the price drops? Get archived? Here's when to leave them up, when to take them down, and when to repost — by platform.
Read article →Vertical vs. horizontal listing videos: when to use each
Vertical (9:16) and horizontal (16:9) real estate videos are not interchangeable. A concrete decision guide for which format goes where, based on channel, viewing device, and property type.
Read article →Real estate video contract language: what to put in your listing agreements
Sample contract clauses agents should include in listing agreements when the marketing plan includes video — covering photo rights, video ownership, third-party service authorization, and what happens after the listing expires.
Read article →MLS video requirements by state: what's allowed, what's rejected, what to check
MLS video rules vary wildly by state and even by local MLS. Here's a working overview of what's typically allowed, what commonly gets rejected, and how to check your specific MLS before you upload.
Read article →Hire a videographer vs. AI listing videos: full cost breakdown for 2026
A line-by-line cost comparison of hiring a real estate videographer vs. using AI-generated video services — including hidden costs like scheduling time, revision cycles, and quality variance.
Read article →LinkedIn for luxury real estate: video that generates referrals
LinkedIn is the underused platform where luxury and commercial real estate agents get referral-quality leads. Here's how to use listing video on LinkedIn without sounding like a corporate press release.
Read article →Facebook video ads for listings: the targeting playbook that actually converts
Meta Ads on listing video works — but only with the right audience and creative structure. Here's the exact targeting, budget, and ad structure that gets buyer inquiries at $8-15 per lead in 2026.
Read article →YouTube Shorts for local real estate: the underused SEO channel
YouTube Shorts is the most SEO-friendly short-form video platform in 2026 — Shorts get indexed by Google search, unlike TikTok and Reels. Here's how listing agents use that for a compounding local lead source.
Read article →Google Aerial View for real estate: how to use it on listings
Google's Aerial View API produces drone-style flyover videos of US addresses at a fraction of a real drone shoot. Here's how it works, where it's available, and the four ways real estate agents actually use it on listings.
Read article →iPhone vs. cinematic listing videos: which sells homes faster?
iPhone tours, hired videographers, or AI-generated from listing photos — the three main ways to produce listing video in 2026 broken down on cost, quality, time, and conversion for actual agents.
Read article →The listing video checklist every agent should have
A full pre-shoot, day-of, post-production, and distribution checklist for real estate agents producing listing videos. Copy it, save it, use it on every listing you take.
Read article →Real estate video marketing on a $100/month budget
A concrete monthly spend plan for real estate agents who want listing video without hiring a videographer. Where every dollar of the first $100 goes, and where to scale from there.
Read article →TikTok for realtors: what actually works in 2026
The TikTok algorithm changed twice in 2025. Here's the current playbook for real estate agents — what content the For You Page pushes, what it buries, and the exact posting cadence that grows a following from zero to sellable.
Read article →Instagram Reels for real estate agents: 12 posting ideas that don't feel like ads
Twelve concrete Instagram Reel ideas built for listing agents in 2026 — with the exact hook, shot list, and caption structure for each. Every idea works whether you shoot on an iPhone or use an AI service.
Read article →Best listing video length for Instagram, TikTok, YouTube, and MLS
The single biggest mistake in real estate video is making the wrong cut too long. Here are the exact seconds that work for each platform in 2026, and how to build four versions of one shoot without editing four separate videos.
Read article →How to make a real estate listing video (2026 guide)
A practical, no-fluff walkthrough of producing a listing video that gets clicks on the MLS and stops the scroll on Reels — with the exact shot list, length targets, and captions that convert.
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